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🎮 Your Halloween weekend: Jonas Brothers, Blox Fruits + 10 updates

Also: Roblox confirmed that 80% of top games use AI?!?

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Happy Halloween weekend!

It’s the biggest Saturday of the spooky season, and nearly every top game on the platform is dropping something. While we’re on top games, a bunch of them are created with a lot of help from AI. Thoughts? Before we start, like and subscribe to our YouTube channel and don't forget to catch up on our other Problox newsletters. Are you ready? Let’s go!

The Future Is Here: AI is now part of almost every top Roblox game

Roblox published its Q3 2026 shareholder letter this week, and the standout stat wasn’t about money. It’s about AI, and how well it's improving their games. According to the company, more than 80% of the top 100 games on the platform (ranked by hours played) used AI tools during the past month to speed up development. That covers everything from Roblox’s own Studio Assistant to outside AI models plugged in through its MCP connector.

And that’s not all. Roblox says two titles that hit the top 20 by concurrent players in Q3, Break and Steal an Egg and Huss Valley, were made almost entirely with AI, and that several other games built nearly start to finish with its Studio MCP connector have also cracked the top 20. In other words, AI isn’t building most of the hits on its own yet, but it’s helping make the vast majority of them, and a handful of chart-toppers were built with very little traditional coding.

Here are the other numbers worth knowing:

Build is taking off: Roblox’s prompt-to-game tool, Build, lets you describe a game in plain language and generate it. During its alpha in New Zealand, Singapore, Serbia, and Thailand, more than 500,000 people tried it and published over 70,000 games. A wider rollout is planned for later this year.

More AI games every quarter: The number of published games made with AI grew more than 50% from the previous quarter. Roblox also says Build games will soon be playable straight from the Moments feed, so you’ll likely be running into a lot more of them.

Do you like to play AI-made Roblox games? Let us know!

Blox Fruits Hellfire Halloween Is Here, and Players Are Split

Blox Fruits Hellfire Halloween update goes live on Saturday, October 31, at 10 AM EDT (14:00 UTC). It runs until November 15, so no hurry; you’ve got two weeks to farm.

The headliner is the Hellfire mutation for Gas. It keeps the same move names and unlock levels as regular Gas, but the visuals are completely new, and the full transformation turns you into a flaming, chained knight with a chainsaw you can throw and yank back. Click here to find out what else is in the event.

Content creators are calling Hellfire Gas one of the coolest mutations yet, but plenty of longtime players are not really ecstatic. One top reaction post dismissed the event as “another event gacha” layered on top of returning content. On X, players warned the game is in trouble without a fruit rework soon, and over on Reddit, a heated debate broke out over whether locking the one big reward behind a gacha makes the event pay-to-win. The most common complaint across all three? Still no Venom or Shadow rework, and no sign of a Fourth Sea.

The Jonas Brothers Steal an Egg Show

Kevin, Joe, and Nick are adding a Roblox stop to their Burning Up Tour. Steal an Egg Presents: Jonas Brothers LIVE! is a one-time Halloween show happening inside the game on Saturday, October 31.

  • US (East): 11 AM ET

  • US (West): 8 AM PT

  • UK: 3 PM GMT

  • Central Europe: 4 PM CET

The official event page also teases a “BIG surprise” during the show, but the developers haven’t said what it is. Since it only happens once, hit “Notify Me” on the event page and jump into a server early, as concert servers tend to fill up fast. It’s a big moment for a game that only launched in July and briefly became the most-played experience on Roblox.

Weekend Halloween Games Are Scary Good

It’s a packed one. Here’s what’s dropping across the platform this weekend:

That's a wrap for this week's newsletter! Keep those notifications on because the Roblox world never sleeps, and neither do we. Whether you're charging up lightning orbs, surviving zombie hordes, testing samurai skills, or dodging forest frogs, share your adventures with our Reddit community. Until next time, keep on gaming!